Ghostwriting with strategy.

LinkedIn · Newsletters · Email Courses

Let's talk
About

I turn complex thinking into words that move people.

Eighteen years as a Senior Business Analyst taught me how to find the story inside the data. Numbers tell you what happened. Writing tells you how it felt. I live in the space between both.

I work with founders and executives in B2B SaaS who think deeply but never have time to put it on the page. I write their LinkedIn content, their newsletters, and their email courses — in their voice, with their ideas, under their name.

The result is an audience that trusts them before the first sales call.

Brazilian-born. Pacific Northwest rooted. Endlessly curious.

"If you read something I wrote and thought 'I like the way she thinks' — let's talk."

18
Years as a Senior Business Analyst
3
Content formats — LinkedIn, newsletters, email courses
2
Languages — English and Portuguese
1
Goal — your audience trusts you before the first call
Services

Three ways we can work together.

✦
LinkedIn Strategy & Posts
3–4 posts per week, written in your voice, published under your name. Profile optimization, content strategy, and a monthly report on what's working. You stay visible without touching a keyboard.
✦
Newsletter
One newsletter per week, written for your audience, sent from your brand. I write it, structure it, track opens and clicks, and keep improving it. Your subscribers become your warmest leads.
✦
Email Course
A 5–7 email course that turns your expertise into a trust-building asset. It runs on autopilot, educates your audience, and converts cold leads into warm ones — without you lifting a finger after launch.
Portfolio

Work that speaks for itself.

LinkedIn · Expertise
"Who Is This For?" — The question nobody asks in the kickoff meeting.
A long-form LinkedIn post on stakeholder alignment and the five questions that prevent six weeks of rework.
Sample coming soon
Newsletter · B2B SaaS
Customer experience is the real differentiator. Not the technology.
A weekly newsletter for a trade business platform on why the first 90 seconds of a customer call determines whether you win the job.
Sample coming soon
LinkedIn · Identity
"I didn't start over. I had to prove myself over."
A personal essay adapted for LinkedIn on rebuilding a professional reputation from scratch — and what starting from invisible teaches you.
Sample coming soon
LinkedIn · Technology
AI can find the answer. It can't know which question matters.
An expertise post on the limits of AI in knowledge work — and why human judgment is the scarce resource in the age of automation.
Sample coming soon
Contact

Let's find out if we're a good fit.

I work with a small number of clients at a time. If you think deeply about your industry but struggle to put it on the page — this is probably the right conversation.

Send me a message and I'll get back to you within 24 hours.

paula@paulagouvea.com

Connect on LinkedIn
Thank you. I'll be in touch within 24 hours.