LinkedIn · Newsletters · Email Courses

Let’s talk
About

I turn complex thinking into words that move people.

Eighteen years as a Senior Business Analyst taught me how to find the story inside the data. Numbers tell you what happened. Writing tells you how it felt. I live in the space between both.

I work with founders and executives in B2B SaaS who think deeply but never have time to put it on the page. I write their LinkedIn content, their newsletters, and their email courses — in their voice, with their ideas, under their name.

The result is an audience that trusts them before the first sales call.

Brazilian-born. Pacific Northwest rooted. Endlessly curious.

“If you read something I wrote and thought ‘I like the way she thinks’ — let’s talk.”

18
Years as a Senior Business Analyst
3
Content formats — LinkedIn, newsletters, email courses
2
Languages — English and Portuguese
1
Goal — your audience trusts you before the first call
Services

Three ways we can work together.

✦
LinkedIn Strategy & Posts
Posts written in your voice, ready to publish. Content strategy and topic direction included. You approve, you post, you stay visible.
✦
Newsletter
Newsletters written for your audience, in your voice, at the cadence you choose. I deliver the draft ready to send. You keep control of your list and your send button.
✦
Email Course
A 5–7 email course that turns your expertise into a trust-building asset. I write the sequence, the subject lines, and the landing page copy. You load it into your platform and let it run.
Portfolio

Work that speaks for itself.

Expertise · Long-form
Who Is This For?
The question nobody asks in the kickoff meeting — and the five questions that prevent six weeks of rework. A long-form piece on stakeholder alignment, written from eighteen years inside the room.
Read the piece →
Identity · Personal essay
I Didn’t Start Over
Eighteen years of experience that didn’t transfer across a border. On credential recognition, brain waste, and why invisible is harder than zero. Published with original research.
Read the piece →
Technology · Essay
The Border Down My Desk
An AI detector read a story I wrote alone and called it machine-generated. On the limits of AI in knowledge work, and why human judgment is the scarce resource in the age of automation.
Read the piece →
Newsletter · B2B SaaS
The contractors winning aren’t the best. They’re the most responsive.
A ghostwritten newsletter for a trade-services platform. Opens on the pain, names the gap nobody talks about, then positions the product as the answer. Written in the founder’s voice, under his name.
Client work · Sample on request
Contact

Let’s find out if we’re a good fit.

I work with a small number of clients at a time. If you think deeply about your industry but struggle to put it on the page — this is probably the right conversation.

Send me a message and I’ll get back to you within 24 hours.

paula@paulagouvea.com

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